Brouwerij 't IJ is an iconic Amsterdam craft brewery founded in 1985 by musician Kasper Peterson. Situated beneath the landmark De Gooyer windmill in Amsterdam East, the brewery has been crafting characterful, eccentric specialty beers for decades, making it one of the most recognisable independent brewing destinations in the Netherlands. In 2021, the brewery relaunched its product range with a redesigned visual identity, while staying true to its Amsterdam roots. The brewery is best known for its distinctive portfolio of Dutch specialty beers, with flagship brews such as De Zatte and Natte among the most celebrated in its lineup. 't IJ has built a reputation for brewing with personality and independence, offering a range of styles that reflect the free-spirited character of the city it calls home. Its taproom beneath the windmill draws both locals and visitors seeking an authentic Amsterdam beer experience, pairing great craft beer with a unique historical setting. In recent years, Brouwerij 't IJ joined the portfolio of Belgian brewing group Duvel Moortgat, while continuing to maintain its distinctly Amsterdamse identity. The brewery is also widely available through major Dutch retailers such as Albert Heijn, bringing its specialty beers to a broad national audience. Sustainability has also become a growing focus, with the brewery introducing reusable packaging as part of its commitment to responsible brewing.