Lowlander Beer was founded in Amsterdam in 2016 by Frederik Kampman. The brand draws its inspiration from the Netherlands' rich trading history, when Dutch merchants sailed the world and returned with exotic botanicals, spices, and ingredients from distant lands. That heritage forms the creative backbone of Lowlander, a beer brand that set out to do something genuinely different: brew with botanicals, much like the botanical tradition found in gin-making. The name itself is a nod to the Low Countries, the historical term for the flat delta region that today encompasses the Netherlands. Lowlander has built a distinctive portfolio centered around botanical beers, blending traditional brewing techniques with unexpected ingredients ranging from fruity and floral to sweet and spicy. The range spans a variety of beer styles, and the brand has placed a strong emphasis on sustainability and innovation. Notably, Lowlander developed one of the first alcohol-free craft beers available on tap, the Lowlander 0.00% Wit, demonstrating a commitment to brewing craft beer for every mood and occasion. With over 16 beers in its lineup, the brand caters to adventurous drinkers looking beyond conventional styles. Lowlander has grown steadily since its founding and gained significant visibility in the Dutch market. In 2026, AB InBev announced it would distribute Lowlander Beer across the Netherlands, a milestone reflecting the brand's established reputation. The brand remains rooted in Amsterdam and continues to push the boundaries of what botanical brewing can be.