Der Hirschbräu, officially known as Privatbrauerei Höss, is a traditional private brewery based in Sonthofen, in the Allgäu region of Bavaria, Germany. As a Privatbrauerei — a privately owned brewery — it has deep roots in the regional brewing traditions of southern Bavaria, an area renowned for its rich beer culture and alpine heritage. The brewery operates under the name Der Hirschbräu, with "Hirsch" meaning stag in German, a nod to the Bavarian landscape that surrounds it. Der Hirschbräu's portfolio spans a range of classic German beer styles. Among their offerings is a light lager, the Hirsch 2.9% — Der leichte Hirsch — catering to those seeking a refreshing, lower-alcohol option. The brewery also produces bockbier, including a well-regarded Dubbelbock at 7.2% ABV, available in 50cl bottles. This bockbier has earned a solid reputation among craft beer enthusiasts, holding a 3.48 rating on Untappd. The range reflects a commitment to traditional Bavarian brewing, balancing approachable everyday beers with stronger seasonal styles. Der Hirschbräu has gained visibility beyond Bavaria, with its beers available through specialist beer retailers in the Netherlands and featured at venues across Europe. The brewery's name has also appeared in connection with the Neuschwansteiner beer brand, further rooting it in the iconic Bavarian identity of the Allgäu.