Coors Brewing Company is an American brewery founded in 1873 by Adolph Coors and Jacob Schueler in Golden, Colorado. From its origins in the Rocky Mountains, the brewery grew into one of the most recognizable beer brands in the United States. Over the decades, Coors expanded significantly, and in 2005 the company merged with Canadian brewer Molson to form the Molson Coors Brewing Company, cementing its place among the world's largest brewing corporations. Coors is best known for its flagship lager brewed with Rocky Mountain water, positioning freshness and drinkability at the heart of its identity. The brewery also developed Coors Light in 1978 as a lighter alternative to compete in the growing light beer category, which quickly became one of the best-selling beers in the United States. The portfolio spans mainstream American lager styles, with a focus on accessible, easy-drinking beers aimed at a broad audience. Through subsequent corporate milestones — including the formation of the MillerCoors joint venture with SABMiller in 2008 — Coors evolved from a regional Colorado brewery into a global beverage powerhouse. The original Golden, Colorado brewery remains a landmark in American brewing history and continues to serve as a symbol of the brand's heritage.