Dors is a Dutch private label beer brand produced by Brouwerij Bavaria, part of the Royal Swinkels Family Brewers group based in Lieshout, North Brabant. The brand was established to serve as the house beer of Jumbo, one of the Netherlands' largest supermarket chains, and carries the Jumbo logo on its packaging. Bavaria is a well-known Dutch brewing group with a long history of producing both its own brands and private label beers for major retailers. As a private label lager, Dors sits within the accessible, everyday segment of the Dutch beer market. Bavaria also brews several other supermarket house brands alongside Dors, including Keizerskroon for Sligro Food Group and Schultenbräu for Lidl. The Dors portfolio includes variations such as Dors Tequila, a light blond beer with a tequila twist at 5.9% ABV, reflecting a broader trend in the Dutch market toward flavoured lager styles. Dors is primarily a retail brand rather than a craft or independent brewery, and is distributed exclusively through Jumbo supermarkets. It represents the category of Dutch supermarket own-label beers, aimed at everyday consumers looking for an affordable and recognisable lager at point of sale.