Heineken International is one of the world's most recognised beer companies, with roots stretching back to 1873 when Gerard Adriaan Heineken founded the original brewery in Amsterdam, the Netherlands. The company has grown from a single Amsterdam brewhouse into a global brewing powerhouse, guided over the decades by successive generations of the Heineken family, including the iconic Alfred Henry "Freddy" Heineken, who served as CEO and Chairman of the Board. Today, Heineken International operates as part of Heineken N.V., with its international brand portfolio managed under Heineken International B.V. The company owns and manages one of the world's leading portfolios of beer brands. At the heart of the range sits Heineken Pilsener, the flagship lager brewed to 5% ABV and instantly recognisable by its distinctive green bottle and red star. Alongside it, Amstel stands as another principal international brand in the portfolio. Beyond these pillars, Heineken International oversees a broad collection of regional and local brands across the globe, including acquired labels such as Almaza from Lebanon, reflecting the group's strategy of combining international reach with local brewing heritage. Heineken's global footprint spans breweries on every inhabited continent, making it one of the largest beer producers in the world. The company has consistently invested in sustainability, with Heineken beer for the Dutch market having been brewed using 100% renewable energy. The 2024 annual report confirmed operating profit growth of 8.3%, underlining the enduring commercial strength of this Amsterdam-born brewing giant.