Velkopopovický Kozel is one of the Czech Republic's most recognisable beer brands, with roots stretching back to 1874 when the brewery was established in the small Bohemian village of Velké Popovice. Although the brand's official registration is more recent, the brewery itself has been deeply intertwined with the brewing traditions of Bohemia for over 150 years. Today, Velkopopovický Kozel is part of the brewing portfolio of Asahi Group Holdings, bringing its Czech heritage to a global audience. The brewery is best known for producing lager styles rooted in the Czech pilsner tradition. Its flagship, Kozel Premium Lager, is widely regarded as the most popular Czech beer in the world, brewed with a carefully guarded recipe. Alongside the Premium, Kozel also produces a dark lager — Kozel Dark — a Czech-style tmavé pivo at 3.8% ABV, offering a smooth, malt-forward character that contrasts with the crisp bitterness of the pale lager. Together, these two styles form the core of the brand's portfolio. The historic brewery in Velké Popovice remains a visitor destination where guests can discover how Velkopopovický Kozel is brewed in its picturesque, century-old surroundings. The brand's widespread recognition across Europe and beyond cements its place as a defining name in Czech brewing.