Kronenbourg is one of France's oldest and most iconic breweries, founded in 1664 by Geronimus Hatt in Strasbourg, in the Alsace region. With roots stretching back over three and a half centuries, it holds the distinction of being one of the fifth oldest beer brands in the world that still exists today. The Kronenbourg name as a brand was established in 1947, when Jérôme Hatt, a descendant of the brewery's founder, returned to Strasbourg and positioned it as the flagship label of the company. Since 2008, the brewery has been part of the Carlsberg Group, the Danish brewing giant whose portfolio also includes Tuborg, Grimbergen, and Holsten. Kronenbourg is best known for its flagship lager, Kronenbourg 1664, a pale lager celebrated for its golden hues and delicate bitterness, achieved through careful selection of hops and malt. The beer has earned a strong reputation both in France and internationally, and is widely regarded as a premium French lager. Its approachable flavour profile and consistent quality have made it a best-seller across Europe and beyond. In the United Kingdom, Kronenbourg 1664 is brewed and distributed under a commercial agreement between the Carlsberg Group and HEINEKEN UK. Kronenbourg's Alsatian heritage is central to its identity, and the brand is often described as the luxury pilsner from the Alsace region. With more than four centuries of brewing history, Kronenbourg remains one of the most recognisable French beer brands in the world.