Brulo is a UK-based non-alcoholic beer brand founded in 2019 by James Brown, who is also known as the founder of Beer52. Based in Edinburgh, Scotland, the brand was established with a clear mission: to prove that alcohol-free beer can deliver genuine, full-flavoured drinking experiences without compromise. By combining traditional brewing methods with modern fermentation science, Brulo has carved out a premium position in the rapidly growing no-alcohol segment of the craft beer market. Brulo's portfolio focuses on taste-first recipes across a range of craft beer styles, all brewed to 0.5% ABV or below. The brand emphasises authenticity in its approach, using real hops, malt and fermentation techniques to create beers that stand up to their full-strength counterparts. From IPAs to other hop-forward styles, Brulo brings craft beer sensibility to the alcohol-free category, appealing to drinkers who want flavour without the alcohol. The brand's flagship beer, Lust For Life, is an alcohol-free IPA that is widely regarded as one of the finest in its category by retailers and enthusiasts alike. In 2025, Brulo raised an investment round of over $1 million to accelerate its growth in both retail and on-trade channels, reflecting the rising consumer demand for premium non-alcoholic options. The brand has gained international distribution and continues to expand its presence across Europe.