Signature Brew has partnered with electronic music icons Groove Armada and regenerative farming pioneers Wildfarmed to launch Do It Right. This landmark three-way collaboration bridges regenerative agriculture, music culture, and world-class brewing, now rolling out to Waitrose stores nationwide.

Do It Right is a Czech-style pale lager at 5% ABV, brewed using Wildfarmed's regeneratively-farmed malted barley. Pale gold in colour with a bright white head, the beer opens with aromas of fresh bread, floral hops, and subtle spice. Soft flavours of biscuit and light honey are balanced by a delicate herbal hop character and a clean, refined bitterness.

By sourcing regeneratively grown grain from Wildfarmed, the brew supports British farmers while helping nature recovery. Wildfarmed's growers use farming practices focused on improving soil health, increasing biodiversity, minimising water pollution, and reducing carbon. This collaboration represents Signature Brew's commitment to meaningful partnerships that sit at the heart of modern culture in the UK.