Jupiler Apple: A Fresh Twist on a Belgian Classic

AB InBev is launching Jupiler Apple, a limited edition variant that reimagines the iconic Belgian pilsner for a new generation of beer enthusiasts. This innovative release combines the trusted foundation of classic Jupiler pilsner with natural apple flavours, offering a refreshing modern interpretation of a beloved style. The May 2025 launch marks part of AB InBev's dual innovation strategy, alongside the international success of Flying Fish.

Jupiler Apple maintains the core qualities that define the classic pilsner while introducing natural apple flavours for a crisper, more contemporary drinking experience. Specifically targeting consumers in their twenties and thirties, this beer bridges traditional pilsner appreciation with a desire for more adventurous flavour profiles. The addition of apple creates a unique hybrid that respects the heritage of Jupiler while offering something distinctly different.

This limited edition positions itself as an accessible entry point for those seeking alternatives to conventional pilsners without sacrificing the beer's characteristic depth and quality. Perfect for summer occasions and casual social moments, Jupiler Apple represents a thoughtful evolution of a classic.