UNLTD. is an independent craft beer brand based in Hertfordshire, England, founded by Johnny Johnson. The brand was born from personal experience: after Johnson went alcohol-free himself, he set out to prove that alcohol-free beer doesn't need to be dull, bland, or watery. With a clear mission in mind, UNLTD. positioned itself as a specialist in the growing non-alcoholic beer movement, crafting brews that stand on their own merit in terms of flavour, body, and character. The UNLTD. portfolio focuses exclusively on alcohol-free styles, with offerings including an IPA at 0.5% ABV. The brand draws inspiration from the full craft beer spectrum, aiming to deliver the same depth and complexity that drinkers expect from traditional craft beers — just without the alcohol. This approach has earned UNLTD. recognition as a compelling example of how far alcohol-free brewing has come. UNLTD. operates as a genuinely independent brand in a fast-growing segment, appealing to health-conscious consumers, sober-curious drinkers, and anyone looking for a quality beer experience without compromise. The brand's website can be found at unltd.beer.