LOAH is a British alcohol-free beer brand founded in 2020 by Hugo Tapp and Will Hedley. Born from the belief that great ideas start with a clear head, LOAH set out to prove that alcohol-free beer doesn't have to compromise on flavour. The brand originated with a simple but bold concept: a Lager Lime that combined crisp lager character with added fruit, setting the tone for everything that followed. In 2023, LOAH was acquired by Cawston Press, the well-known British soft drinks company, as part of their expansion into the no and low alcohol space. LOAH brews all its beers to under 0.5% ABV, using hops specifically chosen to complement added fruit flavours. The portfolio is built around approachable, flavour-forward styles, including a Peach Pale Ale and the signature Lager Lime. Every beer in the range is vegan, gluten-free, low in calories and low in sugar, making LOAH a brand that speaks to a health-conscious generation without sacrificing the pleasure of a well-crafted beer. The brewing approach focuses on delivering real hop character and fruit-driven complexity within the constraints of alcohol-free production.