Jacobsen is a premium craft beer brand from Denmark, launched in 2005 by the Carlsberg Group. The brand takes its name directly from Carlsberg's founder, Jacob Christian (J.C.) Jacobsen, who established the original Carlsberg brewery in 1847 on a hill outside Copenhagen. By honouring his legacy through this craft label, the Carlsberg Group set out to explore a more experimental and artisanal side of brewing, distinct from its mainstream lager portfolio. The Jacobsen range is positioned as a specialty and craft offering within the Carlsberg family, focusing on small-batch brewing and more complex beer styles. The brand draws inspiration from the brewing heritage and curiosity that defined J.C. Jacobsen himself — a brewer known for his scientific approach and passion for quality. The portfolio reflects a dedication to craftsmanship, featuring beers with greater depth and character than the group's standard commercial lines. As a craft label backed by one of the world's largest brewing groups, Jacobsen benefits from both heritage and resources. The brand represents Carlsberg's commitment to quality and innovation, keeping the spirit of its founder alive through thoughtfully crafted beers that appeal to enthusiasts seeking something beyond the everyday pint.