Goldstar is Israel's best-selling beer, with roots going back to 1950 when it was first produced. In its early years, the beer found its initial audience among British soldiers and diplomats stationed in the region who were looking for a familiar taste from home. Over the decades, Goldstar grew from a niche product into a national icon, eventually becoming the leading selling beer in Israel — a position it continues to hold today. The brand was acquired by Tempo Beer Industries in 1985 through the purchase of the National Brewery. Goldstar is brewed as a pale lager — sometimes described as a red lager — with an ABV of 4.9%. It is the flagship brand of Tempo Beer Industries, which together with its sister brand Maccabee has historically accounted for around 60% of the Israeli beer market. The beer is approachable and consistent, embodying the straightforward lager style that has made it a staple across bars, restaurants and homes throughout Israel. As the dominant force in Israeli brewing, Goldstar has shaped the country's beer culture for more than seven decades. Its long-standing market leadership and widespread recognition make it the defining beer brand of Israel, familiar to locals and visitors alike.