Cervezas La Virgen is a Madrid-based craft brewery founded in 2009 by two American men who shared a dream of starting a brewery while working together at an advertising agency. Their entrepreneurial spirit brought them to the Spanish capital, where they established one of the city's first modern craft beer operations. The brewery later attracted the attention of AB InBev's investment arm, ZX Ventures, which acquired a stake in the brand, bringing it into the portfolio of one of the world's largest brewing groups alongside names such as Beck's, Budweiser, Leffe and Stella Artois. Cervezas La Virgen is closely associated with Madrid and positions itself as a local, urban craft beer brand rooted in the culture of the city. The brewery produces a range of beers under the La Virgen name, and has shown a creative approach to brewing by putting its own distinctive twist on various beer styles. The brand is listed as Cervezas La Virgen Madrid in some contexts, reflecting its strong regional identity. Through its connection to AB InBev's global network and ZX Ventures, La Virgen has gained broader visibility while retaining its Madrid roots. The brewery represents a new generation of Spanish craft brewing and has helped put the capital on the map as a destination for beer lovers.