Athletic Brewing Company was founded in 2017 in Connecticut, United States, with a singular and ambitious mission: to reimagine beer for the modern, active adult. The brewery was built from the ground up as a dedicated non-alcoholic brewery, making it one of the first of its kind in America. Since its founding, Athletic Brewing has grown rapidly to become America's largest non-alcoholic brewery, attracting significant investment including a $50 million equity financing round led by General Atlantic. Athletic Brewing's portfolio is entirely focused on non-alcoholic beer, spanning a wide range of styles to prove that going alcohol-free doesn't mean sacrificing flavour or variety. From IPAs and wheat beers to stouts and seasonal releases, the brewery crafts beers using traditional brewing techniques — including careful malt selection, hopping, and fermentation — specifically adapted for non-alcoholic production. Their tagline, 'great beer, not just great non-alcoholic beer,' reflects their commitment to quality across the board. The brewery has earned significant recognition within the industry, winning 'Brewer of the Year North America' at the International Beer Challenge in 2020. Athletic Brewing also operates a taproom in Connecticut and has built partnerships with major sports organisations, including becoming the exclusive non-alcoholic beer of Real Salt Lake. The brand has attracted investment from celebrities and professional athletes, cementing its position at the forefront of the non-alcoholic beer revolution.