3BIR (also written as Zbir Brewery) is a craft brewery based in Novi Sad, Serbia. Situated in one of the country's most vibrant cultural cities, 3BIR has established itself as a destination craft brewery and one of Serbia's most celebrated independent brewing operations. The brewery has built a strong reputation within the Serbian craft beer scene and is consistently ranked among the top craft breweries in Serbia on platforms such as Untappd. 3BIR's portfolio showcases a broad range of craft beer styles, with a clear passion for experimenting with flavour. Among their notable releases is the Serbian Delight Marzipan, a creative and indulgent beer that highlights the brewery's willingness to push beyond conventional styles. The brewery has also received attention internationally for releases such as the Stolen Pine Tree, a European IPA that was featured in Craft Beer and Brewing magazine's Fall/Winter 2023 edition — a notable recognition for any craft brewery operating in the Balkans. 3BIR operates a taproom at their brewery location in Novi Sad, making it a must-visit stop for beer travellers exploring Serbia. The brewery continues to contribute to the growth and visibility of Serbian craft beer both at home and abroad.