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Brand UP is a Czech-Bohemian pilsner from Bierbrouwerij Brand, the world's oldest brewery, brewing in Wijlre, South Limburg since 1340. Introduced in 1952, this beer draws inspiration from original Czech recipes. Brewed with four different malt varieties and two aromatic hop types, Brand UP delivers a crisp, refreshing character balanced by a gentle, present bitterness and a notably malty foundation. The high carbonation contributes to its clean, lively finish. Brand UP is a reliable choice for barbecues and casual occasions, offering more flavour depth than a standard pilsner while remaining genuinely thirst-quenching.