Founded in 1847 by brewer J.C. Jacobsen in Copenhagen, Denmark, Carlsberg Group has grown into one of the leading brewery groups in the world. Jacobsen was a firm believer in quality and research, values that have shaped the company's approach to brewing for nearly two centuries. From its origins as a single Danish brewery, Carlsberg expanded into a global operation headquartered in Copenhagen, with a presence across numerous markets worldwide. Carlsberg Group's beer portfolio spans more than 140 core brands, ranging from local power brands to international premium labels, as well as craft and speciality beers. The flagship brand, Carlsberg Lager, remains the most recognised name in the group's extensive lineup of 155 brands. The portfolio reflects a broad range of beer styles, catering to diverse tastes across different regions and markets. Among the well-known brands within the Carlsberg Group family is Grimbergen, for which the group holds the worldwide licence following an agreement made at the Brussels World Exhibition in 1958. The group has also seen significant growth in its alcohol-free beer segment, with demand rising sharply in recent years. As one of the top five brewing companies in the world as of 2010, Carlsberg Group continues to hold a prominent position in the global brewing industry.