Lucky Saint is a London-based alcohol-free beer brand, founded by Luke Boase. Boase set out to reinvent the 0% beer category, building Lucky Saint into what is described as the world's first alcohol-free only brand — a company entirely dedicated to crafting non-alcoholic beer rather than treating it as a side project. The brand quickly became the fastest growing alcohol-free beer brand in the United Kingdom, earning a reputation for quality and irreverence in equal measure. Lucky Saint's portfolio focuses exclusively on alcohol-free styles. Its flagship is a 0% Lager, brewed to deliver the depth and drinkability that drinkers expect from a quality beer. More recently, the brand has expanded with a Hazy IPA, described as juicy and zesty with piney tropical flavours — a style that has impressed drinkers who would not expect it to be alcohol-free. The brand draws on traditional British marketing craft to build a distinctive and bold identity in the marketplace. Lucky Saint competes alongside specialist no-alcohol brewers such as Big Drop Brewing Co. and Athletic Brewing Company, but differentiates itself through its singular focus on the alcohol-free category. Its irreverent brand image and strong presence in the UK on-trade and off-trade have made it a benchmark name in the rapidly growing world of non-alcoholic beer.