Carlton & United Breweries (CUB) is Australia's largest brewing company, headquartered in Melbourne, Victoria. With a history dating back to 1824, CUB has roots stretching deep into the nineteenth century, when a collection of independent Australian breweries gradually came together. The merger of these historic brewing operations eventually formed Carlton & United Breweries as it is known today. In recent decades, CUB changed hands several times — passing through AB InBev — before being acquired by Japanese conglomerate Asahi Group Holdings, making it part of Asahi Beverages, one of the largest beverage companies operating in Australia. As Australia's biggest brewer, CUB boasts a broad portfolio of well-known Australian beer brands that have shaped the country's drinking culture for generations. The company produces a wide range of beer styles, from mainstream lagers to craft-influenced offerings, catering to a diverse range of drinkers across the country. CUB's brands are fixtures in Australian pubs, bottle shops and sporting venues, reflecting the brewery's deep connection to Australian life and culture. Through its ownership of Little World Beverages, CUB also has a presence in the craft beer segment, with brands such as Little Creatures Pale Ale and White Rabbit in its portfolio. This breadth — from high-volume mainstream beers to smaller, artisan-style brews — underlines CUB's position as the dominant force in Australian brewing.