Blue Moon Brewing Company was founded in 1995 in Denver, Colorado, by brewmaster Keith Villa while working for Coors Brewing Company. The brewery's origins trace back to the Sandlot Brewery, a small brewing operation located inside Coors Field, the home stadium of the Colorado Rockies. Villa set out to craft a Belgian-inspired wheat ale that would appeal to American beer drinkers, and what began as an experimental batch would grow into one of the most recognized beer brands in the United States. The brand is co-owned and backed by what is now Molson Coors. Blue Moon's portfolio is built around Belgian-style wheat ales, with their flagship Belgian White remaining the cornerstone of the brand. Brewed with Valencia orange peel, coriander, and oats alongside malted wheat, it delivers a hazy, citrus-forward character that has defined the brand's identity. The brewery has expanded its lineup over the years to include seasonal and year-round offerings that explore a range of styles, from light ales to more hop-forward options. Blue Moon is widely regarded as America's number one craft-style brand. A notable recent addition to the portfolio is Moon Haze, the brewery's first hazy and juicy pale ale, which received award recognition before its nationwide release. Despite ongoing debate about its craft credentials given its corporate ownership, Blue Moon's commitment to artful brewing and approachable flavors has earned it a loyal following across the country.