Applaus is a beer from Breugem Bier, a Dutch craft brewery. In October 2021, Breugem carried out a rebranding of part of its portfolio, giving several beers new names inspired by positive gestures and expressions of appreciation. Applaus was introduced as part of this renewed lineup, alongside names such as Zoentje, Handdruk, and Compliment. The Applaus beer is part of a range that reflects Breugem's playful and approachable identity within the Dutch craft beer scene. The rebranding signals a deliberate choice to connect the brewery's beers to human warmth and recognition, giving each beer a distinct personality rooted in everyday social moments. The brewery operates both a production facility and a taproom where visitors can experience the beers firsthand. Applaus has been poured at Dutch beer events, including the bock beer festival circuit, where it appeared alongside other well-regarded Dutch craft beers. This presence at festivals underlines the beer's place within the broader Dutch craft beer community.