Bayern Bräu is a traditional German brewery rooted in the brewing culture of Bavaria. Based in Bad Neustadt an der Saale, in the Franconian region of Bavaria, the brewery is known under the full name Bayernbräu Fränkische Saale and has a strong connection to the local brewing traditions of this part of Germany. The brewery produces beers brewed according to classic German brewing principles, with a focus on authentic Bavarian styles. The portfolio of Bayern Bräu centers around traditional German lager and wheat beer styles. Among their offerings is the Helle Vollbier, a pale full-bodied bottom-fermented lager recognised for its characteristic golden colour, and the Weißbier Hell, a top-fermented wheat beer with an alcohol content of 5.0%. These beers reflect the Bavarian brewing craft, with attention to malt character, clean fermentation and approachable flavour profiles typical of the region.