Gösser is one of Austria's most iconic beer brands, originating from the town of Göss near Leoben in the Styria region. The brewery has a history stretching back to 1860, making it one of the oldest and most established brewing traditions in the country. Over the decades, Gösser became a cornerstone of Austrian beer culture, and in 2003, Heineken International acquired Brau Union Österreich — the parent company of Gösser — for approximately €1.5 billion, integrating the brand into a global portfolio while maintaining its Austrian roots and brewing identity. Gösser is closely associated with the Märzen style, a classic Central European lager known for its malt-forward character and balanced bitterness. The brewery places great emphasis on the use of high-quality ingredients and traditional brewing craftsmanship. Alongside its flagship Märzen, the brand offers a broader portfolio that includes styles such as a dark lager and a Naturradler, catering to a wide range of beer drinkers. Brau Union Österreich, under the Heineken Group, currently holds more than 50% of the Austrian beer market, with Gösser serving as one of its leading brands. The brewery's reputation is built on consistency, quality, and a deep respect for Austrian brewing heritage. Gösser products are widely distributed across Europe and beyond, available in formats ranging from bottles to blade kegs, making the brand accessible to both on-trade and off-trade consumers throughout the continent.