Albert Heijn is the largest supermarket chain in the Netherlands and operates as a retailer rather than a brewery. Under its own private label, Albert Heijn introduced the beer brand Brouwers in 1978, offering customers an accessible range of beers available exclusively through its stores. The Brouwers label was discontinued in 1999, but was relaunched in 2018 with a new range. As a retailer, Albert Heijn stocks a wide selection of beers from various Dutch and international breweries, including craft beers from breweries such as Brouwerij 't IJ. The supermarket also emphasises alcohol-free and low-alcohol beers, offering what it describes as the largest range of alcohol-free beers (0.0%–0.1%) and low-alcohol beers (0.1%–0.5%) in its category.