Hug Convention is an Imperial IPA from BrewDog, the Scottish brewery that has been shaking up the craft beer world since 2007. At 7.2% ABV, this hoppy beer delivers the full experience expected of the Imperial IPA style: intense, assertive, and full of character.

The aroma showcases citrus and tropical hop notes, with supporting toasted malt undertones that add depth. On the palate, hop bitterness comes through clearly, complemented by piney, resinous accents and citrus character. The finish is dry and lingering, with a noble bitterness that never becomes harsh.

The mouthfeel is medium to full-bodied with a pleasant dryness typical of the style. This is a beer for hop enthusiasts who appreciate assertive, unapologetic flavour.