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Not For Sale is a straightforward lager built on clean fermentation and balance. At 4.7% ABV, it delivers the refreshing, thirst-quenching character that defines the style. Lager brewing itself is a relatively modern innovation—the cold-fermentation method that became dominant only in the late 19th century with the arrival of mechanical refrigeration. This beer prioritises clarity and drinkability, letting the crisp foundation speak without demanding complexity.