Brouwerij 't Brabants Gevoel is a craft brewery from Dongen, in the Dutch province of Noord-Brabant, founded in 2016. The brewery was initiated by home brewer Hans van Riel, who translated his passion for brewing into a local beer brand with a strong regional identity. By incorporating Brabant sayings and expressions into its branding, the brewery connects with the local community and gives its beers a distinctive character rooted in Brabant culture. The brewery focuses on traditionally brewed specialty beers, with a portfolio that reflects the craftsmanship and character associated with its home region. The use of local references and Brabant phrases not only shapes the identity of the brand but also adds a sense of pride and authenticity to each beer. The beers are positioned as specialty beers with a genuine connection to their origins.