Hip Hop Purple Haze is a New England IPA brewed by De Keukenbrouwers in Hove, Belgium. This hazy ale is crafted with wheat malt and finished with hibiscus, which imparts its distinctive purple hue. The beer presents fresh hop aromas alongside subtle sweetness, but is defined by a dry, bitter finish where the hibiscus makes its presence known.

The palate delivers what the nose promises: tart fruit takes centre stage, followed by sharp citrus notes in the finish. The hibiscus bitterness lingers, giving the beer an unconventional character. This is a beer for those who appreciate experimental brewing—it challenges rather than comforts, making it memorable for the right drinker.