Brouwerij 't IJ has brewed craft beer in Amsterdam since 1985, pioneering specialty ales when the Netherlands drank only pilsner. The 77 East Coast IPA is an American-style interpretation at 7% ABV: a pale ale built on American and New World hops with pronounced hop character. The beer balances fruity notes with approachable softness and a citrus-driven finish.

East Coast IPA relies on a wheat-based malt bill that contributes roundness and body. Hop bitterness and aroma take centre stage without harsh edges. This is a beer that embraces American hop tradition while staying true to Amsterdam's craft brewing roots.